Competition Brief: Cannes Young Lions
Entry Year: 2024
Category: Digital Campaign
In response to declining sales, the Kellogg’s creative team suggested cereal mixing* as a way to get their products in baskets but needed a way to promote this as part of the “Kellogg’s Kombos” campaign to family shoppers. As a pair, me and Rizma Mohamed Sakkaf proposed the idea for a cereal dating show played out through a series of digital advertisements.
People love “love” which explains the countless programmes on air helping people find it. Naturally, the fact we don’t know the contestants on these shows doesn’t quell the passionate debate online about who we believe is the right match for who.
So, we took classic cereals including Corn Flakes, Special K, Krave and more from the Kellog’s roster to channel this energy into brands people have known since childhood. A playful IG poll would get the public to set up our cereal matches with the pairings being promoted through programmed ads both online and on digital displays in proximity to local supermarkets.
*Cereal Mixing: Combing multiple cereals into one bowl.
Role(s): Creative, Strategy, 2D Mock-Ups.
FINAL SUBMISSION